One of the great things about electronic cigarettes and eLiquid is that you can customize them for your own preferences. One of the things that you’re able to change every time you order eLiquid is the nicotine level. This is especially helpful for people who are looking to start stepping down and weaning themselves off of nicotine entirely. We all know that when it comes to people’s preferences, not everyone is the same… so what’s the most popular level of nicotine for people?
AmericaneLiquidStore is conducting an open survey that will help us better understand what our customers are looking for and how we can better serve their electronic cigarette needs. One of the main things that we’re trying to figure out is what people’s nicotine levels are and how they deviate from their initial level once they start vaping. Here’s what we’ve found so far:
The main preference for nicotine is 24mg/mL. This is the strongest level that we offer regularly and is often comparable to a heavy cigarette, like Marlboro Reds or Newports. This nicotine level is more popular among tobacco users, than menthol users, but both groups hover steadily between 18mg/mL and 24mg/mL.
When asked if they have changed nicotine levels since they started vaping, more than half of our survey respondents said “yes.” The trend was that most people tended to move down several levels if they were changing their preference at all. Many people went from 24mg/mL to 12mg/mL, while even more went from 18mg/mL to 12mg/mL. only a handful of people went up in nicotine level and these people primarily went from 18mg/mL to 24mg/mL.
When asked how many people changed nicotine levels depending on flavor, only a handful said that it made any difference. Most people who did change nicotine levels did so when switching from a traditional tobacco or menthol flavor to a fruity flavor or something lighter. When the nicotine level was changed, it was usually decreased.
Do you have special nicotine preferences? Tell us about them in the comments. We’re always looking forward to learning more about how our customers choose to vape and what they like better than anything else. Help us help you and tell us about your vaping habits!