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It seems as though around every corner there’s some new accusation or clarification surrounding electronic cigarettes. On one hand, there are naysayers of the product who believe that it’s just as harmful, if not more harmful than a traditional cigarette. On the flip side, users of the popular new products believe heatedly that eCigarettes are the gateway to a healthier habit. There has been little investigation into both sides from a scientific or medical standpoint however, only causing more confusion when it comes to taking a side…
Until now, testing has been slim regarding eCigarettes or eLiquid. A single test done by the FDA some time ago showed the possible presence of harmful substances within the vapor produced, but no real conclusive evidence was put forward to support the findings to any real degree. Now, the Athens- based Onassis Cardiac Surgery Center has issued a report regarding eCigarettes that has been presented at the European Society of Cardiology annual meeting in Munich. The results of the report points to groundbreaking new evidence supporting the idea that eCigarette could in fact be healthier than cigarettes.
Investigators examined the heart activity of 20 young daily smokers after one ordinary cigarette against 22 people who smoked an electronic cigarette for 7 minutes. Whereas tobacco smokers showed “significant” disruptions of functions such as heartbeats or blood pressure, the effect of e-cigarettes on the heart was minimal, Konstantinos Farsalinos, one of the researchers, said in the presentation.
What this means is that where before electronic cigarette manufacturers could not make health claims, they may now be able to push the boundaries of advertising their products as healthier and safer. According to Konstantinos Farsalinos:
“Currently available data suggest that electronic cigarettes are far less harmful, and substituting tobacco with electronic cigarettes may be beneficial to health.”
The World Health Organization is now pushing for clinical studies be conducted in order to determine whether e-cigarettes are as safe and effective as the study might suggest. The benefit of this would most likely be clearly defined parameters for marketing and advertising that eCig and eLiquid manufacturers could use, instead of the unregulated market that currently exists.
For more information on the study and the possible outcomes for the eCigarette industry, check out the original article here: http://www.businessweek.com/news/2012-08-25/e-cigarettes-not-tied-to-risk-of-heart-disease-in-study
